THIS IS YOUR BRAND ON OPS

Helping brands operationlize their magic 🪄

Services:

Go-To-Market

Establish healthy launch margins, timelines, and budgets to support marketing efforts from inception to launch

Fundraising

Data room development, building out decks, financial models, cap table, and valuation work for pre-seed to Series A

Establish OKRs and KPIs cross-company, understand key stakeholders, align on tracking mechanisms and cadence

KPI Development

Supply Chain Support

Create process and structure for all things supply chain - production runs, international shipping, transportation, 3PLs, ecommerce and retail

Forecasting

Interpret market trends and historical data to forecast demand and revenue, optimize inventory at healthy levels for new and existing products

… and so much more:

Vendor Onboarding 🫱🏼‍🫲🏽

Process Improvement🔓

Customer Archetypes👥

Margin Management 📈

Competitive Research & Positioning 🎯

Change Management 🔄

ABOUT

I'm April Pradhan, an operations consultant based in New York. I work mostly with early-stage CPG startups but work with businesses across B2C and B2B on how to best operationalize their processes and ideas.

I've been a resident of the operations space for 5+ years and built my operating expertise from my time at Away, Glossier, and TYB. During business school, I had a chance to see startups from another angle - VC, where I worked at Selva Ventures, a CPG fund focused on wellness, and Coyote Ventures, a women’s healthcare fund.

My services include both strategic and implementation work and my goal is to help operations fuel growth, profitability, and consumer satisfaction while still letting brands creatively sparkle.

Outside all things operations, you’ll find me walking through the streets of Brooklyn with my dog, Moose.